Accor Vacation Club
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The-Sebel-Swan-Valley-The-Vines-1-bedroom-living-room THE SEBEL THE VINES UNVEILS MULTI-MILLION DOLLAR RENOVATION CELEBRATING SWAN VALLEY BEAUTY

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SWAN VALLEY, 15 MAY 2025:  Accor Vacation Club has unveiled a $3 million renovation of The Sebel The Vines in Western Australia’s Swan Valley, led by renowned Australian interior design studio, Mel Porter Design.

The Sebel Swan Valley The Vines 2 bedroom main bedroom 

The refreshed aesthetic draws deeply from the natural landscape, rich viticultural history, and warm, sun-drenched palette of the Swan Valley – featuring earthy browns, warm greens and light sandstone colours that reference the rolling hills and bushland surrounding the property, and make each apartment feel brand new.

Set less than 30 minutes from Perth in the heart of Western Australia’s oldest wine region, The Vines’ spacious apartments have been completely transformed with new stone-look French-laid flooring, cosy corner couches to sink into, new bedheads, stylish new lighting, and new timber and sandstone vanities, benches and tables. As part of the renovation, guests will discover bespoke artworks curated specifically to honour the region’s winemaking legacy.

“This renovation is part of our commitment to continually upgrade our spaces to ensure our members experience the highest quality accommodations wherever they go,” said Craig Wood, CEO of Accor Vacation Club. “Whether guests are visiting for a romantic retreat, a wine weekend, or a family escape, every apartment has been transformed with the perfect balance of style and comfort, while providing a strong sense of place.”

The redesign celebrates natural materials, with locally sourced stone and timber at the forefront. From hand-finished joinery to tactile limestone features, the interiors reflect the layered textures of the valley itself. The colour palette is inspired by the seasonal hues of the vineyards - ochres, soft moss greens, and the warmth of late afternoon light over grapevines. In a nod to sustainability, quality used furnishings were donated to local charities, and suitable timber and stone repurposed to minimise environmental impact.

“The design language is all about warmth, connection to the land, and the feeling of home,” said Mel Porter, lead designer. “We wanted each apartment to feel like an extension of the valley itself – welcoming, comfortable, and luxurious in an understated way.”

The Vines’ location remains unparalleled for wine lovers. Just a short drive from Perth, it provides easy access to the region’s finest vineyards, gourmet producers, and scenic countryside – which has long made The Vines a favourite destination. The resort’s new design reaffirms its standing as the quintessential Swan Valley retreat.

Members and guests have access to an outdoor pool, heated spa, squash courts, gymnasium, tennis courts, four restaurants and bars, a barbecue area, and games room. The resort is also adjacent to a 36-hole golf course, 18-hole mini golf course and an abundance of wineries, with regular sightings of kangaroos on the doorstep.

Accor Vacation Club is one of the region’s leading vacation clubs, offering its 30,000 members access to 24 beautiful properties across Australia, New Zealand, and Indonesia. The club is managed and developed by Travel + Leisure Co. (NYSE:TNL), a leading leisure travel company providing more than six million vacations to travellers around the world every year.

ENDS

Media contact:
Chris Logan
Senior Manager, PR and Communications
Travel + Leisure Co.
M: +61 424 134 869
chris.logan@travelandleisure.com
travelandleisureco.com

About Accor Vacation Club
Accor Vacation Club is a points-based holiday club with 24 properties across Australia, New Zealand and Indonesia that has been a recognised and respected presence in the Asia Pacific since the year 2000. With a reputation for delivering the quality experiences guests would enjoy at an Accor property, the club offers its close to 30,000 members opportunities to travel the world using the Accor hotel portfolio. In 2024, Travel + Leisure Co. (NYSE), the world’s leading membership and leisure travel company, acquired the development, management, and brand rights for Accor Vacation Club.

 

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